Miiro will open five properties in the next two years, with its debut hotel launching in Paris next summer.
The article New lifestyle hotel brand Miiro to launch collection in European cities first appeared in TravelDailyNews International.
LONDON – Miiro, a new lifestyle hotel brand, has announced plans to launch a characterful collection of individually designed hotels in the heart of Europe’s most vibrant cities, with Paris and Barcelona opening their doors in summer 2024, followed by London and Vienna in 2025.
Derived from the Latin word ‘miro’, meaning “I wonder” and with the double vowel symbolising reflection, Miiro encourages guests to pause, to look around, and to savour every moment. Each hotel is inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.
Miiro is a venture from InterGlobe Enterprises, India’s foremost aviation and hospitality conglomerate that holds leadership positions in aviation, hospitality, and travel-related services and through its various businesses, employs more than 58,000 professionals globally. Launching Miiro forms part of InterGlobe’s diversification strategy into Europe, through unique hotel assets in premier European locations.
Neena Gupta, CEO of Miiro and Executive Director of Group Strategy and International Hospitality at InterGlobe Enterprises comments: “My team and I have been developing the Miiro brand for a number of years, from the initial market research to the present day, and I’m incredibly proud of what we have created together and delighted to be announcing its launch in 2024.
We can’t wait to open the doors in Paris, Barcelona and London over the next year or so, and to continue growing the Miiro brand as we target further expansion in Europe’s most interesting city centre neighbourhoods.
At InterGlobe we have a proven track record of identifying market opportunities and setting new benchmarks for industries, and Miiro will be no different. We believe there is a better way to travel that is more thoughtful and personal, and through creating Brilliantly Considered Stays that bring Miiro guests closer to the local culture, we can take the hospitality experience to a new level”.
The article New lifestyle hotel brand Miiro to launch collection in European cities first appeared in TravelDailyNews International.