The homepage is back

As some social media platforms diminish in significance as primary news sources for news junkies — because of their perceived unreliability and chaotic nature — there will be a notable rise in the importance of homepages and newsletters as those readers seek more authoritative and trustworthy sources for news.

The reality today is most voracious news consumers — members of the media included — have to embrace a choose-your-own-adventure approach to getting read-in each day, cobbling together an ever-changing combination of news sites, author pages, social channels, and email newsletters. It’s reminiscent of our pre-Twitter days. (RSS feeds, anyone?)

But is that necessarily a bad thing? I’d argue that it is well worth the extra effort. I’d even take it a step further and say there’s something cleansing about avoiding the algorithm and doing a little self-discovery when it comes to news sources. Personally, I’ve rediscovered the value and influence of morning political newsletters in reaching elected officials and decision-makers and the importance of homepages for getting a sense of the big national stories of the day. I’ve embraced the news sections of apps and, yes, I am still exploring the potential for new platforms like Threads.

Although I miss the past version of X/Twitter, where I could witness competitors’ fresh reports in real time or observe my own stories gaining traction in discussions, I find great value in sourcing news from diverse outlets, even if it’s time-consuming. I hope others will adopt this approach as the country heads into another presidential election, and expose themselves to as many reputable sources as possible.