Students will learn about the inner workings of NIL deals, how to "manage their celebrity" and more.
The University of Colorado Boulder has plans for a Deion Sanders-inspired course.
Despite not having the season the Buffaloes hoped for, few people had a bigger year publicity-wise than Colorado’s head ball coach, Deion Sanders. The national attention he garnered in 2023 earned him Sports Illustrated’s Sportsperson of the Year honors and a top 2024 recruit to boost the trenches.
The University is sticking beside their guy and building upon his momentum plus his off-the-field knowledge by offering students a chance to learn more about how NIL deals work, time management skills and how to interact with the media, among other topics.
Colorado offers a new course named after Deion called "Prime Time"
Prime Time: Public Performance and Leadership
(h/t: @JimmieSearfoss) pic.twitter.com/qPGQtoO7IH
— Bleacher Report (@BleacherReport) December 13, 2023
Colorado has just announced a new elective course named after Coach Prime. pic.twitter.com/CwnIK3bg4i
— Jimmie Searfoss (@JimmieSearfoss) December 12, 2023
