TuneIn and CountryLine Radio have entered a deal with Garth Brooks’s station The BIG 615 which will see the UK country music station take on a new name.
The partnership with Garth Brooks’ SEVENS Radio Network also means CountryLine co-founder Nathalie Cox joins The BIG 615’s schedule.
CountryLine Radio, previously known as Chris Country, will become CountryLine: The BIG 615 from January, and will take extra content from the international online station in Nashville.
In addition, Storme Warren’s show on The BIG 615 will expand on CountryLine: The BIG. 615.
“CountryLine has a long history of promoting Country Music, so it felt like a natural fit to create a station showcasing a love for Country Music with a group dedicated to it as much as we are,” said Garth Brooks.
“The U.K. has some of the greatest and most loyal fans of Country Music so we can’t wait to share The BIG 615 with CountryLine and its listeners.”
CountryLine Co-founder & CEO Simon Walker: “CountryLine’s mission is to help country fans around the world live their best country life. Partnering with Garth is a dream come true for us, and we’re thrilled to join forces with TuneIn to bring The BIG 615 to U.K. fans. Together we will make The BIG 615 the biggest and best country radio station on the planet.”
“CountryLine is one of the premier destinations for country music in the U.K., with an established track record of promoting authentic country music to a loyal fanbase. This agreement allows us to work with a local partner to extend the reach of The BIG 615 to new audiences,” said Rich Stern, CEO of TuneIn.
“Over the past year, we have worked to establish ourselves as a key partner for major talent and broadcasters, providing a platform for globalizing their content and expanding their reach with win-win partnerships.”
The BIG 615 is an online radio station from TuneIn, which launched in June 2023 in a partnership with Garth Brooks. 615 being the main area code for Nashville in the US.
