Remember when Warner Bros. Discovery announced that HBO would no longer exist as its own app and instead live inside the new Max app? Well, Paramount is adopting that same strategy for another beloved entertainment brand: Showtime.
Showtime exists within the Paramount+ streaming app already, so the process has started. However, as reported today by Variety, the app isn't the only place where Showtime is getting downgraded. According to the company, the Showtime television channel will also be rebranded to Paramount+ with Showtime on January 8, 2024.
The post Showtime rebranding as Paramount+ with Showtime on January 8 appeared first on BGR.
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Showtime rebranding as Paramount+ with Showtime on January 8 originally appeared on BGR.com on Mon, 11 Dec 2023 at 15:35:17 EDT. Please see our terms for use of feeds.
