Communication Practices for Increasing UX Maturity
Summary: Improve your organization’s UX maturity by increasing UX awareness and knowledge through purposeful UX-related communication.
Our research shows that UX professionals can face severe communication challenges within their organizations, especially when collaborating with other teams or departments . These challenges are worse in organizations with low UX-maturity levels because such organizations tend to be oblivious to user-centered thinking or believe they don’t need it. A UX mindset doesn’t exist at all, or there is a misunderstanding of UX and its value.
What to Communicate
Our research on collaboration challenges faced by UX teams showed that these challenges often are rooted in a fundamental lack of understanding of UX. As one study participant put it:
It’s about the UX evangelism […], which needs to be communicated or more in their head up front.
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