NEOM has just introduced “Siranna,” a new tourism destination within the new sustainable regional development evolving in Northwest Saudi Arabia. Aiming to blend innovation and refinement, while integrating with the coastal terrain, the design seeks to offer a luxury escape, with a 65-key hotel and 35 residences. Prioritizing minimal intervention in nature, Siranna’s development utilizes specific techniques to preserve the local landscape. The architecture pays tribute to the area’s heritage while blending into the mountains and wadi. The initiative aligns with NEOM’s dedication to creating sustainable spaces in nature.