Pinterest rolls out AI body type filter to improve search inclusivity and engagement

Pinterest has started testing an AI “body type” filter to make search more inclusive.

The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest execs claim the feature has potential not just to improve search diversity, but also increase engagement for brands.

Why we care. Enabling customers see how clothes fit their unique body shape has the potential to strongly influence their decision to buy, which could possibly lead to higher conversions.

Roll out. The AI “body type” filter is currently available in the following countries:

• U.S.
• U.K.
• Ireland.
• Canada.
• Australia.
• New Zealand.

Pinterest has confirmed that the technology will expand to additional international markets soon.

What Pinterest is saying. Sabrina Ellis, Pinterest’s chief of product, told TechCrunch:

• “We are committed to building a more positive internet, and with these developments, our hope is to bring a more personalized and inclusive experience on Pinterest.”
• “We are still at the early stages of testing, and look forward to sharing additional learnings and details soon.”