Meta has decided to play ball with the European Union's online services regulations in order to bring Threads to its member countries. According to The Wall Street Journal, Meta will make Threads available across Europe in December and, in compliance with EU policies, allow users to access the platform without needing to create a profile.
Threads first launched to most of the world in July as an alternative to Elon Musk's increasingly polarizing X, formerly known as Twitter. Threads reached 100 million users in its first week but has experienced some drop-off. The Meta-owned platform currently has about 73 million active users compared to X's 365 million.
An expansion into the EU will undoubtedly grow Thread's global engagement, but time will tell how fast and to what extent. In October, Meta CEO Mark Zuckerberg predicted that Threads could see a reach of one billion users in the next few years. Instagram, which people can use to make a Threads account quickly, has over two billion active users but didn't hit the one billion mark until eight years after launch. Head of Instagram, Adam Mosseri, has also announced that deleting your Threads account will no longer delete your associated Instagram account — another point of contention.
This article originally appeared on Engadget at https://www.engadget.com/threads-may-finally-launch-in-europe-in-december-124054154.html?src=rss