Current turnover is at 18 mil.
All the parachute teams have a turnover of at least 50 mil. Every season in the efl, there's between 6 and 9 parachute payment recipients.
Cooke has to raise the turnover by a minimum facto of 2.5, to even become competitive in the top 6 of the championship. Wazball needs to be so polished and slick, in order to compete with the flow of relegated teams, who all play the same way, but with far superior players.
The turnover part should be easy for GC to achieve, what with all his partnerships and new corporate class of sponsorship deals, but the football bit is not guaranteed at all.
How patient will Knighthead be? Will they hang around (carrying the losses) for 6/7 years if we are still struggling to tap the play off nut. It took golivan 9-10 years to reach their initial goal of promotion.