GivingTuesday is but once a year. Companies should come up with plans to help nonprofits all year long.
For more than a decade, during the week after Thanksgiving, GivingTuesday has rallied millions around the world to fundraise for their favorite causes. Each holiday season reminds us to show up for our communities and the people who need our help the most. But this year, participation is more important than ever—because as GivingTuesday CEO, Asha Curran, recently told me, we’re facing what she called a “nonprofit recession.”
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