Brands should look beyond their profit motives to identify—and address—related societal needs.
In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve often been asked to explore the tremendous potential of brand purpose in driving social change at a local or global scale. And today, more than ever, we need to look at how it can help address the urgent safety needs and challenges faced by vulnerable communities.
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