SportsArt elevates long-time NIRSA involvement to Gold Partnership

The NIRSA family knows SportsArt from its 20 years as an associate member and exhibitor at NIRSA annual conferences, so it’s with great excitement that NIRSA announces SportsArt as a brand-new Gold Partner of the Association.

“Each event at which we exhibit gives us the opportunity to speak to so many people that share a common passion and it inspires us to innovate products that will meet their needs,” Ruben Mejia, SportsArt Executive Vice President, Americas, says. “We are excited to elevate our partnership with NIRSA and communicate with an audience that shares the same principles we place at the center of everything we do.”

Members may recognize SportsArt as a silver-level sponsor of this fall’s regional conferences. They can expect to see the company’s content in the NIRSA News and in the NIRSA Know newsletter. NIRSA 2024 attendees will get the chance to celebrate with the SportsArt team at the All-Conference Social, which it’s sponsoring.

At the social, SportsArt will also announce the winner of its SportsArt Campus Challenge, a sweepstakes that, Ruben explains, “asks college students to inspire change on their campus and motivate others to step up to be more sustainable for the chance to win the grand prize of over $70,000 in ECO-POWR™ fitness equipment.”

“We are inspired by the campus recreation community and want to do our part in working to give back to such a deserving group,” Ruben continues.

This partnership aligns with many of NIRSA’s strategic values, particularly sustainable communities and health & wellbeing. To Ruben, all of NIRSA’s values strongly resonate with SportsArt “because we believe in the same exact thing.”

“I’d love for everyone to know that fitness is not a commodity at SportsArt,” Ruben continues. “Fitness and wellness are part of our DNA, and we thrive in making products that do more than just burn your calories. We believe serving others is more important than serving ourselves and that leads our drive to develop products that have a higher purpose, such as our energy-generating products or our elliptical with motorized stride assistance that helps people with disabilities enjoy a workout.”