Young urban grooms in India are increasingly opting for platinum jewellery, such as chains, bracelets, and earrings, as an alternative to gold amid rising gold prices. Platinum is currently trading around ₹25,000 per 10 grams, compared to gold prices exceeding ₹61,000 per 10 grams. The trend is providing some relief to the bride's family, which traditionally gifts jewellery to the groom during weddings.
