Martin Lewis has branded British high street giant Boots ‘cheeky’ after they offered him discounted Viagra.
The Money Saving Expert founder was talking about Boots’ best Black Friday deals on his self-titled ITV series, The Martin Lewis Money Show.
He remarked: ‘Obviously you won’t get any discounts on Viagra.’
But Mr Lewis was quickly proven wrong by the retailer’s press team, who sent his researcher an email offering him a chance to try the pill which has been reduced by 15%.
The email read: ‘Funnily enough, we do have a Viagra Black Friday deal available online!
‘Just wondered if Martin might be interested…’
But the savvy finance guru didn’t seem to appreciate the brand’s offer, taking to X, formerly known as Twitter, to vent his frustrations.
He said: ‘How cheeky are Boots!
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‘Email sent to my researcher Eesha. What a bleedin’ liberty…’
It is unknown whether Mr Lewis took them up on their offer, but fans certainly saw the funny side.
One person commented: ‘Please don’t be too hard on them’.
‘Well they certainly got a rise from you,’ a second added.
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