Summary: Cookie permissions need to follow the law and strike the balance between respecting user privacy and being user-friendly.
With the increase in regulation around data protection , companies must give users more control over data privacy by providing options for cookie permissions. The question becomes how to effectively give users clear and simple choices without confusing or frustrating them. To answer this question, we conducted a study to observe how users interact with a variety of cookie-permission designs.
Cookies are small data files that are sent and stored in an individual’s browser by a website. They record data about user preferences, browsing history, and other interactions. Cookies are often used to identify users over time. Here are some of the common reasons why companies use cookies:
Legislation such as GDPR, CCPA, and VCDPA grants users the right to control how data is collected about them by websites. As a result, websites must obtain users’ consent before they store, retrieve, or use data stored on individual devices. Cookie permissions involve the process of obtaining that consent.
