Speaking to investors in an earnings call this week, GTA 6 publisher Take-Two's CEO Strauss Zelnick had a bit to say about the eternally uncontroversial topic of videogame prices. In news worth holding the press for, he thinks they're pretty cheap for what you get in return.
Zelnick cautioned one investor against "generalising" about the state of game pricing based on the recent fortunes of TV and movie subscription services like Netflix, which have had to increase subscription fees to match their expenses after underpricing themselves initially to grow their audiences. Videogames might be all about subscription services these days, Zelnick said, but that doesn't mean they are subject to the same commercial logics as ye olde non-interactive media. In particular, it doesn't mean publishers are currently able to raise videogame prices, even if they feel like they're overdelivering.
