Years after selling Fuseproject, the celebrated designer bought it back. And he’s rushing ahead on a new EV truck called Telo.
It was a deal that lit the design world aflame with jealousy. Fuseproject, the design agency founded in 1999 by industrial designer Yves Béhar, had parlayed its success designing for brands like Herman Miller and SodaStream into an eye-popping acquisition. In July 2014 Fuseproject announced that the Chinese marketing conglomerate BlueFocus Communication Group was buying a 75% stake in the company for a reported $46.7 million.
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