The DTC brand is focused on making ‘fewer, better’ things. Here’s how it’s keeping that promise.
The womenswear label Cuyana doesn’t want you to buy three handbag when a single, multi-functional tote will do. Consider its Systems Tote. Cuyana’s designers spoke to dozens of customers to understand how they use bags on a daily basis, then created a tote that takes you from the office to the weekend to date night.
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