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Celebrities participating in reality shows like Bigg Boss and Khatron Ke Khiladi often hire stylists to source outfits for them. These stylists collaborate with brands and designers to provide a variety of looks for the celebrities. The stylists are paid by the production house or channel for shows like India's Got Talent and Khatron Ke Khiladi. Some stylists opt for designer wear, while others explore lesser-known brands or local stores. Barter deals are also common, where designers lend outfits in exchange for social media posts and publicity.