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Now that Prince William and Kate Middleton are officially the Prince and Princess of Wales, they have been slowly changing their work and PR strategy. With elevated titles comes more high-profile connections around the globe, and that might add a new layer of irritation in the royal feud between them and Prince Harry and Meghan Markle.
The Sussexes have an enjoyed hanging in A-list circles since their move to California and that doesn’t look like it’s going to slow down anytime soon. But William and Kate are also looking to add some familiar faces to their inner circle to help gain more traction for their causes, particularly the Earthshot Prize. According to Closer magazine via the New York Post, that means enlisting stars like Tom Cruise, Tom Hanks, and even Taylor Swift to draw attention to environmental issues. While a source seems to indicate that Harry and Meghan are “fuming” about this plan, it may just come down to people taking sides in the family feud.
PR expert Andy Barr told the Mirror that the illusion of power can be intoxicating to some celebrities. “Whilst Harry and Meghan have a powerful and well-established network of celebrity friends and ‘fixers’, there is no substitute for being an actual, fully paid-up member of the Royal Family,” he said. “The global interest and intrigue in the British Royal Family means that they are guaranteed crowds wherever they go and whatever they do.” It’s no secret that the Prince and Princess of Wales are “super competitive,” so with the Royal Publicity machine in full swing,” it could challenge the rift even more.
Buy: Biography Royal Feuds: Inside the Windsors’ Notorious Rifts ‘Inside the Windsors’ Notorious Rifts’ $5.35Barr seems to think that Kate and William will make these Hollywood connections with “far greater ease and speed” than people think. Even though he “loves” Harry and Meghan’s brand, he believes that royalty will win over the entertainment industry in the long run. With the Sussexes working on their own rebrand, it will be fascinating to see how the PR war plays out — only time will tell.
Click here to see a complete timeline of Prince Harry and Meghan Markle’s feud with the royal family.
