SHE may have access to the best fashion team in the world, but Kylie Jenner’s new clothing range Khy has been compared to the likes of Boohoo.
Perhaps inspired by her older half-sister Kim Kardashian, at just 25, the reality TV star Kylie Jenner has launched a number of businesses, including a make-up line and a swimwear collection.
And now, after long speculation by fans of the influencer, Kylie has launched yet another brand – this time, a new clothing range named Khy.
The collection, which mainly consists of base layers and faux leather clothes, has already attracted quite the attention, winning a staggering 504k on Instagram in just a week.
Fans of the 25-year-old, from the USA, can also order goodies to the UK, including a strapless mini dress for an astronomical £110, a pair of seamless leggings selling for £63, as well as seamless long sleeve top that will set you back by £56.
Other items the influencer’s advertised include a wide-leg faux leather bottoms (130) and a black trench coat that’s retailing for a whopping £215.
But despite the hefty price tag, the faux leather range has also been heavily criticised by shoppers on social media who branded it as cheap-looking.
After proudly sharing Khy with Elle Magazine on TikTok, Kylie was slammed not only for the pricing but also the quality of the outfits.
One person reckoned: ”It kinda looks something that boohoo would make but with kylies name on it and for triple the price [sic].”
Another agreed, adding that the clothes would be impractical for the autumn and winter season.
”Idk i would be so cold wearing that outside.”
Others, meanwhile, were more concerned about another issue – body inclusivity.
”Kylie Jenner has no idea how to design for any body other then her own.”
A fan of the reality TV star said: ”I bought the pant but given the quality problem she has in her previous collection /line I’m super scared.”
Fast fashion might make you a trendy babe – but whilst you may look stylish, it also comes at a high cost.
Chatting exclusively to Fabulous, Hannah Rouch, who is a second-hand expert at Gumtree, revealed just what an impact these mass-produced clothes have on the environment.
”We know that £140 million of clothing ends up in landfill each year – and despite the rising cost of living, fast fashion’s easy draw of instant clicks, next day delivery and low prices means we are buying more than ever.
”Gumtree’s research found that Brits regret a third (37%) of fashion purchases they make, and with people set to spend an average of £304 on new fashion this year, the UK is set to waste £6.1 billion on cyclical trend buys.
”This is a huge amount of textile and financial waste that people and the planet can ill afford.”
”Gumtree wants the fashion industry to give more focus to pre-loved clothing and encourage us to go back to our wardrobes and restyle the great items that we already have,” said Hannah.
”With more and more celebrities coming out with clothing lines, the pressures to buy new are increasing even further, especially when a celebrity that you love brings out a clothing line.”
For Hannah, the mission is clear – and loving the garments you already own is the only answer.
”We have a collective responsibility to put an end to ‘wear it once’ culture once and for all, including celebrities who can use their position of influence to promote pre-loved.
”We need brands and celebrities to showcase the style credentials of pre-loved pieces – particularly as so many of the latest trends take inspiration from previous decades of fashion.”
