The prequel film “Pet Sematary: Bloodlines” was a hit for Paramount+, as the streamer leveraged the success of its Peak Screaming horror collection in October to debut the original film to record-breaking viewership.
“Pet Sematary: Bloodlines” is the most-watched Paramount+ original film in its first 30 days of release, breaking the record previously set by “Teen Wolf: The Movie” when that TV-to-film sequel was released in January. In fact, Paramount said “Pet Sematary” broke this record early – it surpassed “Teen Wolf” viewership in just a little over three weeks of release.
Co-written and directed by Lindsey Anderson Beer, “Pet Sematary: Bloodlines” is a prequel to the 2019 adaptation of Stephen King’s iconic horror novel and takes place in 1969, following a young Jud Crandall (Jackson White) as he discovers a supernatural force in a nearby cemetery.
The Paramount Pictures production was released exclusively on Paramount+ on Oct. 6 as part of the streamer’s curated selection of horror films, dubbed Peak Screaming.
In its third year, Peak Screaming pushed horror films ranging from “Scream” to “Pearl” to “The Ring” as well as TV shows like “Yellowjackets” and “Evil” to subscribers using curated carousels like Slash Hits, Suspenseful Series and Horror Heroines.
Paramount+ has frequently leveraged the success of theatrical horror titles that arrive on the streaming platform like “Smile” and “Scream VI,” and the success of “Pet Sematary: Bloodlines” speaks directly to the streamer’s robust number of horror-loving subscribers.
The post ‘Pet Sematary: Bloodlines’ Breaks Paramount+ Record as Most-Watched Original in First 30 Days | Exclusive appeared first on TheWrap.
