United Breweries, the largest beer company in India, is working to regain market share in the premium segment and improve its fundamentals amidst increasing competition and regulatory challenges. The company aims to address supply chain issues, route-to-market changes, and administrative hurdles that have impacted its growth. United Breweries plans to invest ₹350 crore in capital expenditure and is seeking to ease barriers in the business by engaging with key stakeholders. The company, along with AB InBev and Carlsberg, controls 90% of India's beer market, with AB InBev gaining market share in recent times.