Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement.
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Google AdMob is updating its ads that offer reward policies to include indirect monetary items.
From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as:
Why we care. Advertisers now have the option to request a review or appeal for ad units that were previously disapproved under the former Google AdMob policy. The updated policy not only facilitates a reconsideration process but also offers advertisers increased flexibility in selecting rewards for their ad units. This expanded choice could potentially enhance the appeal of ad campaigns to a broader audience.
How it works. Under the updated policy, indirect or non-monetary items can now be offered as rewards, provided that:
Direct monetary items, such as cash, cryptocurrency and gift cards, remain disallowed as rewards under any circumstance.
Additional update. Following on from the reward policy update, Google AdMob is also updating its editorial policy for better clarity and readability. However, these editorial updates will not change the scope of the policies.
What has Google said? A Google spokesperson said in a statement:
Deep dive. Visit the Google AdMob Help Center or the Policies for Ads that Offer Rewards guide for more information.
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