Fashion discovery platform Magicpin is set to spend INR 50 crore ($7.2 million) on consumer discounts during the cricket World Cup. The company plans to offer up to INR 100 crore towards consumer savings depending on the success of the campaign. Users can enjoy discounts at popular food chains such as McDonald's, Pizza Hut, and Barbeque Nation on delivery orders throughout the tournament. Magicpin aims to provide the best savings deals and has seen a 2x growth in its food delivery business month-on-month. Discounts are also available throughout the year on other categories.
