IMG picks up two-year deal to sell CAF’s sponsorship portfolio
October 6 – The Confederation of African Football (CAF) have partnered with IMG, appointing the sports marketing specialist the global sponsorship agency for the confederation until 2025.
The deal will cover the two upcoming editions of the Africa Cup of Nations in 2023 and 2025 as well as the CAF Champions League and Confederation Cup, and the CHAN. The women’s Afcon and Women’s Champions League are also included.
IMG will sell sponsorship packages as well as to provide marketing intelligence,
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