WHETHER you’re attempting some DIY or baking a cake, we’ve turned to Amazon for nearly everything over the past 25 years.
In celebration of its landmark birthday, the online retailer has announced the nation’s most-bought products of all time.
Whilst Crocs and Kindles reached the top spots, many beauty products earned their place on the list too.
So, here’s the ultimate Amazon beauty hall of fame – and what Beauty Journalist Mia Lyndon really thinks of the best-selling products.
This product is a game changer for sensitive and dandruff-prone scalps. Clinically proven to calm itchiness and reduce flaking, it gets to work on soothing even the most inflamed scalps.
£7, Amazon – Buy Now
How to use Wet your hair, then gently work into your scalp using your fingertips before rising. Use twice a week for up to 4 weeks.
The verdict Whilst this isn’t a replacement for your day-to-day shampoo, the unscented formula is effective for gently alleviating dandruff symptoms.
A well-loved all-rounder, this product has been a bathroom cabinet staple for years. Famed for tackling the appearance of scars, it’s suitable for use on the whole body.
£22.99, Amazon – Buy Now
How to use Massage into skin to avoid future stretch marks forming, or apply to existing scars to improve texture and appearance.
The verdict This oil-based formula is great for nourishing skin, leading to improved elasticity and reduced redness, but don’t expect instant results.
Packed with skin-loving hyaluronic acid, this gentle cleanser is perfect for refreshing parched skin.
£17, Amazon – Buy Now
How to use Using circular actions, gently massage into damp skin twice daily. Perfect for use as a second cleanse after removing makeup.
The verdict No-nonsense skincare brand CeraVe almost always gets it right, and this product is no exception. In the morning, follow up with a moisturiser and SPF for an easy routine that covers all bases.
It’s little wonder that this viral concealer is Amazon-famous. Famed for camouflaging dark circles, its lightweight formula and cushion applicator means it’s almost foolproof.
£9.99, Amazon – Buy Now
How to use Turn the wand until the applicator fills with product, then dab on the back of your hand to remove excess. Pat onto spots and areas of hyperpigmentation, and sweep across cheekbones, then blend with your finger.
The verdict Whilst the sponge applicator makes precision application a little tough, it’s great for dabbing under eyes to hide tell-tale signs of a late night.
There’s not much worse than waking up with a shiner on a big day. However, these handy blemish patches are perfect for both covering up and calming down spots.
£10.79, Amazon – Buy Now
How to use Stick the invisible patch directly over the spot and wear for up to six hours. To help adhesion, avoid applying moisturiser to the affected area, and remove and replace when the patch turns white.
The verdict These patches are great for deterring you from picking and scratching a spot, which can otherwise increase the chances of infection and scarring. But don’t expect your spot to disappear overnight.
Used in salons up and down the country, this clever hair treatment helps repair hair for stronger and more radiant locks.
£28, Amazon – Buy Now
How to use Wet your hair and towel dry, then apply a generous blob into your hair, working from root to tips. Leave for 10 minutes, then rinse away. Use one-weekly, or up to three times a week for overly damaged hair.
The verdict The indulgent formula certainly provides a bit of salon luxury at home, and visible results can be seen after a few uses. However, there are cheaper alternatives out there.
