Sky boss issues update on the future of satellite TV as new customers go for streaming
SKY’S boss has spoken out about the future of satellite television amid growing take up of streaming.
The TV giant has denied previous reports that it’s planning to end traditional satellite broadcasting anytime soon.
And at a recent Royal Television Society Cambridge Convention, Sky CEO Dana Strong emphasised that satellite customers need not worry about being forced across to one of its streaming products.
In recent years the firm has moved to internet-based telly with Sky Glass and Sky Stream.
Strong said that she’s “pretty delighted” with how Sky Glass has performed so far – despite reports indicating sales had been underwhelming.
She revealed that eight out of ten subscribers opting for Sky’s streamed TV products are actually new customers, not people switching from satellite.
Sky Q is the one and only satellite TV offering sold by the company today.
“We have millions of customers that love their service on the satellite dish with a Q platform,” Strong explained, according to Broadband TV News.
“We have no desire to disrupt them, but we want to give the customers the choice.”
Speaking of Sky’s new Entertainment OS which brings together traditional TV with apps like Netflix and Paramount+, she added: “By bringing all of that content to exist on one interface, I guess you would say, where that content is democratized, it means that customers don’t have to go into an app search and search and shirts and go into a different app and search and search.
“It’s all there. And it accelerates really the speed to accessing your content, your speed to joy.”
Last year it was revealed that Sky had renewed an agreement with satellite operator SES to continue carrying its services until the end of 2028.
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