Tata Play has launched a white label solution for global over-the-top (OTT) aggregators, starting with a collaboration with Philippines' Cignal TV. The Tata Play Binge platform brings together content from over 26 apps in one app. Tata Play will manage the end-to-end technology platform over the cloud and is actively in talks with potential aggregators across the world. The company aims to become the backend for OTT aggregators worldwide and believes its solution will offer economies of scale and benefits to all stakeholders.
