Seeking nominations for the top social-shopping startups powering the next wave of e-commerce
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- Insider is compiling a list of the leading startups boosting social commerce in the US.
- We want to hear from you on the companies best positioned to help social shopping take off.
- Please submit your nominations using this form (or below) by October 4.
The age of social shopping is here. Or at least, the top social platforms hope it is.
YouTube has introduced a variety of commerce features in recent months, making shopping a centerpiece of its VidCon presentation in June. TikTok rolled out its dedicated shopping product to US users earlier this month after testing the feature for nearly a year. And Pinterest is similarly making social commerce a top focus.
The aim for many of these companies is to replicate the success of social shopping in Asia, where in-app commerce features and livestream influencer sellers help drive tens of billions in product sales each year.
With that lofty goal in mind, TikTok and other platforms are leaning on third-party startups to help guide brands, merchants, and influencers on how to succeed in social shopping.
Insider is compiling a list of these upstarts who specialize in areas like livestream selling, commerce logistics, and other areas unique to the social-shopping space.
We want to hear your thoughts. What are the companies that are best positioned to help social shopping succeed in the US? Please submit nominations for the list through this form (or below) by October 4: