Threads users can now search through posts on the platform.
Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK.
The new search feature is available on both the Threads mobile app and web app.
Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.
What's new? Threads did have a search feature when it first launched back in July, however, this only provided the ability to search through users – not posts.
Following testing in Australia and New Zealand last month, Threads' new search functionality allows users to browse posts using keywords. Below is a screenshot of the new feature in action:
Deep dive. Read our Threads FAQ guide for more information.
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