"We aim to double down on our content investments to ₹328 crore. Our target is to expand our content library by 5X in the next 12 months," Pocket FM CEO and co-founder Rohan Nayak told ET. He also said that the company plans to spend 20% of its annual recurring revenue (ARR) on content creation. Pocket FM is looking to achieve ₹820 crore in ARR by the end of 2023.