Gap Inc. is placing its hopes on CEO Richard Dickson to turn around the company's fortunes. Dickson, known for his success in reviving Mattel's Barbie brand, has been credited with transforming Barbie's image and generating buzz, but sales gains have not always been sustained. Gap, which has seen declining sales at its brands, including Athleta and Old Navy, has struggled with turnover in the C-suite and failed attempts at buying brands and launching concepts. Analysts have mixed opinions on Dickson's ability to lead Gap's turnaround, but the company has time to implement his strategies as it is not in financial distress.
