Elon Musk-owned X, formerly known as Twitter, now has the tagline "Blaze your glory!" on its page in the iOS app store.
Joel Saget/AFP via Getty Images
X — the app formerly known as Twitter — has a new slogan, and it sounds a little too much like a Bon Jovi song.
"Blaze your glory!" the app's page in the Apple App Store now reads, a change from the former tagline of "Let's talk."
Declarative and reminiscent of an '80s rock band, the phrase is Elon Musk's latest change as he rebrands Twitter to X.
But the internet is at a loss as to what it means. Musk tweeted the phrase on Monday with no futher explanation, leaving users to wonder and joke about its origin.
—VeryBritishProblems (@SoVeryBritish) July 31, 2023
—Bluegrassthc (@bluegrassthc) July 31, 2023
The billionaire has voiced his plans to transform X into an "everything app" capable of allowing users to do more than just post and message.
His formal rebrand started in April when he established X Corp. as the official parent company of Twitter. Then, earlier this month, Musk changed the app's logo, announcing that the platform would "bid adieu to the twitter brand and, gradually, all the birds" in what was then known as a tweet, but is now called "an x."
The letter X can be found just about everywhere at the company's headquarters in San Francisco, and there's no trace of the famous blue bird on X's page in the iOS app store.
The rebrand may be working.
While some users mocked the X logo's pornographic implications, a CivicScience survey found that among the platform's active users in the last six months, 36% of daily users viewed the change to X positively, compared to 27% who felt negatively about the rebrand.
When Insider reached out for comment, X responded with its now infamous automated PR motto: "We'll get back to you soon."
