"It's so quietly well done," one TikToker said. "There's not a logo in sight; there's not a crazy color in sight."
tiktok.com/@emilymariko
Since her nuptials on July 22 to longtime partner Matt Rickard, a software engineer, Emily Mariko's wedding has been the talk of TikTok, with creators saying the affair perfectly epitomized the concept of "quiet luxury."
Quiet luxury emerged as a microtrend earlier this year, referring to timeless fashion that features well-fitted garments of the utmost quality and in neutral hues. The clothing and design elements are often not branded and emblazoned with loud logos.
In some ways, the trend can be interpreted as a response to the "dopamine dressing" of bright colors that followed the easing of pandemic restrictions in 2021. And TikTokers say Mariko, known for her luxuriously understated lifestyle and cooking videos, perfectly embodied the trend on her wedding day.
The TikToker Cora Breilein, for instance, who has made several videos dissecting Mariko's wedding, said the influencer is "the face of quiet luxury." For starters, Brelein pointed to Mariko's engagement ring. At first glance, it looks "pretty," the creator said, but after some sleuthing, she found that the Van Cleef & Arpels sapphire and diamond piece is "estimated at about $30,000."
On the day of the wedding, Mariko wore three different custom dresses by Mirror Palais, a nascent New York label focused on sustainability.
The TikToker Gabrielle Rohit said Mariko's primary wedding gown was "the epitome of quiety luxury," adding that the fact that she chose "a simple and elegant wedding dress by smaller designer like Mirror Palais is actually so influential to our cultural climate."
Other TikTokers were in awe of the venues Mariko chose for her ceremony and reception. Mariko was married at the Wayfarers Chapel in Racho Palos Verdes, California, according to the TikToker @dietdrpepperfanclub, known for its glass dome structure surrounded by redwood trees and overlooking the Pacific Ocean. (Fun fact: it's also been featured on TV shows like "The Bachelorette" and "The OC.")
The reception was held at the five-star Terranea Resort that the TikToker Toni Marotti described as "barnhouse chic," adding, "This wedding will be on Pinterest for the next 50 years to come."
Finally, given Mariko's knack for cooking, the wedding menu of course turned heads.
There were artistically-assembled fruit and cheese platters, and a hummus and crudité board fashioned into a floral bouquet. The TikToker @andwhataboutitblog called it the most beautiful thing she'd ever seen.
"It's so quietly well done," they said of the affair. "There's not a logo in sight; there's not a crazy color in sight."
Breilein noted that the dinner menu comprised branzino and filet mignon, while another TikToker, Aisha Joshi, was particularly struck by the pricey assortment of uni (or the edible part of a sea urchin) and ikura (a cured salmon roe) that was available.
"To me, this is peak luxury," Joshi said. "If I was a guest at this wedding, you would not see me. I would be slurping down these hundreds, thousands of dollars worth of sea urchin."
Insider has reached out to Mariko for comment.
