Is Juul making a comeback? Embattled vape company readies new device with age-verification tech
The e-cigarette is seeking FDA authorization on a next-gen product that won’t work with unauthorized cartridges.
After being buried in lawsuits in recent years accusing Juul Labs of contributing to underage vaping and tobacco use, it may have been safe to assume that the e-cig company’s future went up in smoke. Evidently, not so. Although the Food and Drug Administration (FDA) ordered a ban on its products, and the company agreed to a $462 million settlement, Juul’s products remain somewhat in limbo. Juul devices can still be purchased in the U.S. as a federal appeals court temporarily blocked the FDA’s order. And Juul is now asking the federal government to approve a new e-cigarette that can verify a user’s age—and prevent users from refilling it with unauthorized or counterfeit cartridges.
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