Instagram CEO: Threads Is a ‘Less Angry’ Twitter, Minus the News
The head of Instagram insisted in a post on Friday that the platform’s new Twitter competitor, Threads, is not just a Twitter dupe.
Instead, he envisions Threads will provide a “less angry” alternative where hard news and politics will be less dominant.
“The goal isn’t to replace Twitter,” Adam Mosseri, head of Instagram—and by extension, Threads—wrote on the new platform. “The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter.”