Reliance Jio's aggressive move into the feature phone market with its Jio Bharat offering is expected to negatively impact the EBITDA of both Bharti Airtel and Vodafone Idea by double digits. Analysts believe that Jio has the potential to grab 40% of the 2G subscribers from its competitors. With Airtel and Vi increasing tariffs in the entry level segment, the timing of Jio's competitively priced plan is opportune for gaining market share.
