Endefo, an electronics brand owned by the Ashtel Group of Companies, is looking to expand its footprint in India, increase R&D and product development in the country. Endefo aims to manufacture everything in India and be part of the Make in India initiative. The company plans to launch smartwatches, TWS, soundbars and portable speakers by the end of this year, with a focus on quality and affordability to target all categories of buyers.