French Connection Australia to rebrand as local label
French Connection stores will be rebranded in Australia to Unison next month, a fashion brand focusing on a relaxed modern lifestyle.
Unison will launch its new brand identity in-store and online on August 24.
The brand, designed in Melbourne “with a strong commitment to quality,” will consist of Unison Essentials for both men and women, which will serve as the cornerstone to the brand’s offering, supported by monthly capsule collections exhibiting handpicked seasonal updates.
“The decision to relaunch as Unison stems from our desire to fully shape our narrative as a unique, vertical, Australian-owned fashion brand,” said Peter Halkett, Brandbank Group CEO
“This allows us greater opportunity to grow the brand aligned with our own strategic vision.”
The brand says it will continue to produce upgraded basic staples and innovative fashion, ensuring Unison becomes a name synonymous with the current Australian style.
French Connection Australia is owned by Brandbank Group, which rescued stationery shop Kikki.K in 2021 after it had twice gone bankrupt.
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