Online craft gin retailer Gintonica collapses into administration
Online craft gin retailer Gintonica has fallen into administration just six weeks after its owners announced the business was for sale, joining the ranks of boutique online liquor retailers grappling with a challenging environment for startups.
The company’s downfall comes less than two months after B2B alcohol marketplace Kaddy Group entered into administration and BoozeBud, who appointed administrators in May.
According to documents filed with the Australian Securities and Investments Commission, David Ross of I&R Advisory has been appointed as the administrator for Gintonica.
Launched in 2017 by David Box, the craft retailer positioned itself as a resource for consumers interested in the country’s growing craft gin scene.
Aside from its online store, the company also offered monthly subscriptions featuring 50ml samples from leading craft distilleries and gin advent calendars, including 30ml tasters.
In an attempt to expand its portfolio, the company ventured into the whisky sector with its WhiskyRocks offerings and samplers. However, the company encountered financial difficulties leading to its collapse, with the first meeting of creditors scheduled for July 3.
In early May, Gintonica announced its sale, which includes the business names, websites, media content, stock, and a significant customer database.
Founder David Box expressed pride in Gintonica’s role in promoting Australian gin and whisky but said it was time to pass the reins to passionate gin enthusiasts who can “elevate the brand to new heights”.
“I have decided to focus the ongoing business on distillery services under the name Spirited Bottlers,” said Box.
While in administration, Gintonica has temporarily suspended processing orders. Customers awaiting shipments are advised to contact the company directly for further assistance.
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