NEW YORK (PIX11) – Pizza Hut recently took its deliveries underground to the New York City subway system as part of a promotional pilot program.
It’s a tall order for the national restaurant chain to compete with the iconic mom-and-pop pizza shops New York City is known for. The campaign was part of a promotion for the new Ninja Turtles movie, “Teenage Mutant Ninja Turtles: Mutant Mayhem.”
Here's how it worked: Customers texted the turtle emoji to a dedicated Pizza Hut hotline number. Pizza Hut then prepared and delivered a pizza to a marked “Pizza Drop Zone” inside the designated subway station.
The subway system is the fictional home of the Ninja Turtles.
“Teenage Mutant Ninja Turtles: Mutant Mayhem” hits theatres nationwide on Aug. 2.
