With growing privacy concerns, the trend of geotagging pictures on social media has declined over the past few years. According to a survey by PwC, 47% of users are extremely concerned about the privacy of their personal data when engaging with social media platforms. Content creators and social media marketing professionals report that while almost nine out of 10 people would add a location in their posts before the Covid-19 pandemic, only three to five do so now. Celebrities, in particular, tend to share posts with their location only after they have left.
