FIORENTINA star Cristiano Biraghi was left covered in blood after missiles were thrown onto the pitch as he went to take a corner.
Plastic cups, coins and a disposable vape were thrown from the West Ham end as the defender was hit on the back of the head.
West Ham players headed over to the section of the crowd where the objects had been thrown from and implored them to stop.
Following the incident, a stadium announcement said: “This is an important security announcement — stop throwing objects onto the field. Please respect the players and the officials. Thank you.”
Reacting to the shocking incident, SunSport columnist Piers Morgan said: “Shameful behaviour by West Ham fans. ”
A fan said: “There’s a lot of blood coming out of that gash on Biraghi’s head, I expect lifetime bans from all football in Europe for those West Ham supporters!!!”
A second declared: “Disgusting behaviour.”
A third added: “Should be a season ban. Same for Roma after last week until fan behaviour improves.”
“Completely unacceptable,” typed a fourth.
Joe Cole labelled the fans who threw the objects as “morons”.
The escalation comes after plastic cups were thrown at fellow Fiorentina star Nicolas Gonzalez.
At the Eden Arena in Prague, Czechia, fans are allowed to drink in the stands.
More to follow.
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