Tata Consumer Products Ltd is expanding its presence in the southern markets and focussing on building distribution channels in rural and semi-urban markets now, the company said in its latest annual report.
"We are expanding our presence in South India across tea, coffee, salt and spices with the launch of South-specific products to cater to regional consumers," said TCPL.
The company continues to "gain ground in the South" in tea and coffee. In tea, TCPL's Chakra Gold and Kanan Devan brands continued to make strong inroads into the south and Tata Coffee Grand was restaged with a new pack design.
"We have identified the rural market as an area of opportunity and are focussing on building distribution in rural and semi-urban markets now. In salt, we launched Shuddh, a brand specifically targeted to the South market," said TCPL.
While in the spices category, TCPL launched a range of customised spices under the Tata Sampann brand for the southern market.
TCPL aspires to be a leading
