India is one of the fastest growing markets for Nescafe and offers a "huge opportunity" for innovation and premiumisation, according to a senior Nestle official.
Nescafe is a coffee brand owned by leading Swiss food company Nestle.
Nestle's Head of Coffee Strategic Business Unit Philipp Navratil, who is on an India visit, said the company is encouraged by the new coffee culture brewing in India with the opening of new coffee shops.
"India is one of the fastest growing markets for Nescafe and offers a huge opportunity for penetration-led growth, both through in-home and out-of-home consumption," he said in a statement issued by the company on Tuesday.
According to him, Nescafe has already reached a household penetration of 46 million in India, which is a substantial number.
He also said there is a "huge opportunity" to bring Nescafe to the world, making it more affordable to consumers.
"We believe Nescafe is perfectly positioned to introduce the world to coffee -- we are more ...
