Visual messaging app Snapchat has crossed 200 million monthly active users mark in India and 120 million of them watch content on the platform, parent firm Snap Inc said on Tuesday.
The company on the occasion announced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that can recommend birthday gift ideas, plan a trip for a long weekend or even suggest a recipe for dinner.
"Snapchat reaches over 200 million monthly active users in India," Snap Inc said in a statement.
The visual messaging app has over 750 million monthly active users globally comprising 90 per cent of users in the age bracket of 18-24 years.
"I am thrilled to have joined Snap at a time where the momentum among our Indian community has never been stronger. We see incredible potential for partners, creators and brands to build communities and businesses on Snapchat, and we couldn't be more excited about our future.
"Young India has particularly valued the healthy and private environm
