Cadbury makes major change to chocolate recipe – and admits shoppers might not like it
CADBURY bosses reckon low-calorie chocolate will become as popular as Diet Coke.
They are creating recipes using plant-based fibres to cut up to 75 per cent of sugar and fat.
And the confectionery giant believes the taste will eventually be as good as sugary versions.
Dirk van de Put, chief executive of the British brand’s US owner Mondelez, said: “It’s going to be a bit like diet drinks and grow very slowly, but we need to keep it on the market.
“It’s going to take a while before the consumer really takes to that because it still is not quite exactly the same taste — although it is getting close.”
Cadbury has previously tried and failed to launch healthier versions.
In 2019, it released a Dairy Milk bar with 30 per cent less sugar, but it did not prove popular.
Nestlé has also attempted it but its Milkybar Wowsomes bar, with 30 per cent less sugar, was binned less than two years after release.
But Mr van de Put told the Sunday Telegraph new tech and ingredients would help get the taste right.
- RURAL and county councils across England say two-thirds of over-18s in their areas are now deemed overweight or obese.