LaLiga renews Mediapro agency for 5 years but promises strategy rethink with PEAK j/v
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
Mediapro will sell rights in all territories except MENA and North America, where LaLiga already has regional partners.
Under the new agreement, LaLiga said it will “lead the aspects related to audiovisual strategy, market analysis, deadlines for entering each of the markets, etc., either directly or through the group’s subsidiary companies.”
At the same time as renewing the Mediapro deal,
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